Selected WOrks

Selected Works

MAC x Selena Collection

Creative Strategy

Art Direction

Consumer Engagement

The original viral image of the MAC x Selena lipstick, creatively directed and styled by José Figueroa for the early fan campaign.

MAC x Selena Collection

Creative Strategy

Art Direction

Consumer Engagement

MAC x Selena Collection

Creative Strategy

Art Direction

Consumer Engagement

Tarte x Lele Pons Collaboration

Product Concept Development

Creative Direction

Influencer Strategy

Lele Pons holding the Tarte palette from her beauty collaboration. Styled and creatively directed by José Figueroa.

Tarte x Lele Pons Collaboration

Product Concept Development

Creative Direction

Influencer Strategy

Tarte x Lele Pons Collaboration

Product Concept Development

Creative Direction

Influencer Strategy

Lashify Professional Program

Program Development

Brand Partnerships

Artist Relations Strategy

Lashify Professional Program

Program Development

Brand Partnerships

Artist Relations Strategy

Lashify Professional Program

Program Development

Brand Partnerships

Artist Relations Strategy

NFL Media: Talent Branding

On-Air Image Development

Cross-Platform Visual Consulting

NFL Media: Talent Branding

On-Air Image Development

Cross-Platform Visual Consulting

NFL Media: Talent Branding

On-Air Image Development

Cross-Platform Visual Consulting

Beauty Misfits / The Glamour Archives

Signature Beauty & Red Carpet Styling

Campaign Styling & Development

Brand Storytelling

Behind the scenes at New York Fashion Week for Nicola Formichetti. Makeup by José Figueroa.

Beauty Misfits / The Glamour Archives

Signature Beauty & Red Carpet Styling

Campaign Styling & Development

Brand Storytelling

Beauty Misfits / The Glamour Archives

Signature Beauty & Red Carpet Styling

Campaign Styling & Development

Brand Storytelling