JOSÉ ANTONIO FIGUEROA

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JOSÉ ANTONIO FIGUEROA

MAC x Selena Collection

(2016)

The original viral image of the MAC x Selena lipstick, creatively directed and styled by José Figueroa for the early fan campaign.

The original viral image of the MAC x Selena lipstick, creatively directed and styled by José Figueroa for the early fan campaign.

The original viral image of the MAC x Selena lipstick, creatively directed and styled by José Figueroa for the early fan campaign.

Description

Sparked the movement behind MAC’s most iconic collection—proving that culture, creativity, and community break records, not formulas.

Services

Creative Strategy

, Art Direction

, Consumer Engagement

Credits

IMAGES BY MAC COSMETICS AND JOSÉ ANTONIO FIGUEROA

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The original viral image of the MAC x Selena lipstick, creatively directed and styled by José Figueroa for the early fan campaign.

The original viral image of the MAC x Selena lipstick, creatively directed and styled by José Figueroa for the early fan campaign.

Official announcement image for the MAC x Selena collaboration. José Figueroa contributed to early visuals that helped bring the campaign to life.

Official announcement image for the MAC x Selena collaboration. José Figueroa contributed to early visuals that helped bring the campaign to life.

Visuals from the second MAC x Selena collection. José Figueroa’s original viral image helped inspire the fan demand that led to the collaboration

Visuals from the second MAC x Selena collection. José Figueroa’s original viral image helped inspire the fan demand that led to the collaboration

Tarte x Lele Pons Collaboration

Lele Pons holding the Tarte palette from her beauty collaboration. Styled and creatively directed by José Figueroa.

Tarte x Lele Pons Collaboration

Lele Pons holding the Tarte palette from her beauty collaboration. Styled and creatively directed by José Figueroa.

Tarte x Lele Pons Collaboration

Lele Pons holding the Tarte palette from her beauty collaboration. Styled and creatively directed by José Figueroa.