Lashify Professional Program

(2018-2020)
LashifyPro logo representing the brand’s professional training and artistry program. José Figueroa supported pro-facing creative direction.
LashifyPro logo representing the brand’s professional training and artistry program. José Figueroa supported pro-facing creative direction.
LashifyPro logo representing the brand’s professional training and artistry program. José Figueroa supported pro-facing creative direction.

Description

Pioneered Lashify’s Professional Program, bridging artistry and partnerships to elevate the brand’s presence. Boosted visibility and sharpened brand identity through the NYC Pop-Up, connecting with pro artists and discerning beauty consumers.

Services

Program Development

, Brand Partnerships

, Artist Relations Strategy

Credits

IMAGES BY LASHIFY

Flat lay of Lashify Control Kit (pro tools and kit) Photographed and styled as part of branding visuals.
Flat lay of Lashify Control Kit (pro tools and kit) Photographed and styled as part of branding visuals.
José Figueroa applying Lashify lashes on Lele Pons for a red carpet appearance. Behind-the-scenes moment of celebrity glam in action.
José Figueroa applying Lashify lashes on Lele Pons for a red carpet appearance. Behind-the-scenes moment of celebrity glam in action.
Scene from Lashify’s NYC Pop-up event. José Figueroa contributed to creative direction and on-site execution.
Scene from Lashify’s NYC Pop-up event. José Figueroa contributed to creative direction and on-site execution.