About me
essence
I create worlds that defy trends, define culture, and push beauty forward—with intention, emotion, and strategy built into every detail.
Beauty Misfits. Loud. Luxurious. Liberated.
What i do
| Creative Direction | Visual Storytelling | Brand Strategy | Beauty Innovation |
Meet the team
For over two decades, I’ve built beauty, branding, and cultural relevance into unforgettable identities. My journey began at MAC Cosmetics, where I helped ignite a beauty movement with the record-breaking Selena Quintanilla collection. At Lashify, I built the brand’s professional artist program from the ground up, connecting artistry and brand strategy to expand its industry footprint. I later collaborated with Tarte Cosmetics, shaping the creative process across concept development, product design, visual identity, and campaign strategy.
Today, I design emotionally intelligent creative worlds where beauty, brand, and culture converge—and where bold influence endures.
