About me
Creative Philosophy
I create work that challenges trends, shapes culture, and pushes beauty forward. Every choice is intentional. Every detail carries emotion, strategy, and story.
Beauty Misfits. Loud. Luxurious. Liberated.
Studio Services
I offer creative direction, brand identity development, visual storytelling, and beauty-focused innovation for individuals and brands seeking clarity and elevated expression.
About José
JOSÉ Antonio FIGUEROA sánchez IS A CREATIVE DIRECTOR, MAKEUP ARTIST, AND STORYTELLER WHO USES BEAUTY AND EMOTIONAL LITERACY TO HELP PEOPLE FEEL SEEN. HE HAS SPENT MORE THAN TWENTY YEARS WORKING ACROSS TELEVISION, EDITORIAL, AND MEDIA PRODUCTION, BRINGING A MIX OF ARTISTRY, INTUITION, AND CULTURAL PERSPECTIVE TO EVERY PROJECT.
JOSÉ IS THE FOUNDER OF BEAUTY MISFITS, A CREATIVE STUDIO THAT BLENDS BEAUTY, IDENTITY, AND NARRATIVE STRATEGY. HE IS KNOWN FOR HELPING PEOPLE AND BRANDS EXPRESS THEIR TRUTH WITH CLARITY. HIS WORK IS ROOTED IN THE BELIEF THAT BEAUTY IS NOT DECORATION. BEAUTY IS INFORMATION. BEAUTY IS LANGUAGE.
IN 2025 HE LAUNCHED THE GENTLE HANDS SOCIETY, A COMMUNITY CARE PROJECT FOR PEOPLE WHO GREW UP STRONG BEFORE THEY EVER FELT SAFE. THROUGH WORKSHOPS, WRITING, AND HANDS-ON CREATIVE PRACTICES, JOSÉ OFFERS TOOLS THAT SUPPORT HEALING, AGENCY, AND SELF-UNDERSTANDING.
HIS WORK IS SHAPED BY HIS EXPERIENCE AS A QUEER LATINO ARTIST, HIS BACKGROUND IN TELEVISION AND LIVE BROADCAST, AND HIS DEEP COMMITMENT TO ADVOCACY. HE CREATES SPACES WHERE PEOPLE CAN EXPLORE WHO THEY ARE, NAME WHAT THEY CARRY, AND STEP INTO THE VERSION OF THEMSELVES THEY HAVE BEEN WAITING TO BECOME.
JOSÉ BUILDS WORLDS THAT FEEL HONEST, WARM, AND QUIETLY REBELLIOUS. HIS MISSION IS SIMPLE. HELP PEOPLE TRUST THEIR VOICE, HONOR THEIR STORY, AND MOVE THROUGH THE WORLD WITH GENTLER HANDS.
